YouTube has announced a new feature that lets users create a personalized feed based on a written prompt describing their interests. The platform suggests examples such as unwinding after work with guided meditations or exploring content outside your usual viewing habits. Saved prompts can be pinned to the top of the Home page for easy access.
The feature is available now and rolling out to US viewers signed in on the YouTube mobile or desktop app. Availability on TV apps or internationally has not been confirmed.
To use it, tap the “Your custom feed” chip on the Home page and enter a prompt or choose from YouTube’s suggestions. The feature requires search and watch history to be enabled in account settings. YouTube has not disclosed what data will be used to generate the feed or whether prompts will be stored.
YouTube is also rolling out additional AI updates alongside this feature, including automatic detection and labeling of AI-generated content. A separate search feature called “Ask YouTube” is also in development, designed to surface the specific moment in a video that answers a user’s question.
The new feed tool raises open questions for content creators. It remains unclear whether the prompt-based system prioritizes watch history, keywords, video popularity, or channel size — and whether smaller or newer creators will be surfaced alongside established ones. As AI-driven discovery tools become more common across platforms, some publishers have already reported declining traffic, and whether a similar effect will emerge on YouTube remains to be seen.