The operating system used to be the thing you bought software for. The OS mattered because the apps that ran on it mattered - Photoshop on Windows, Final Cut on Mac, specific enterprise tools locked to specific platforms. That logic is collapsing faster than most people in the industry want to admit.
The pattern is clearer from outside the developer bubble. Ordinary users, especially anyone under 30, increasingly treat the browser as their primary computing environment. Figma, Notion, Linear, Google Docs, VS Code in the browser via GitHub Codespaces - these aren’t compromises. For a significant portion of users, they’re the actual workflow. The native app is becoming the fallback, not the default.
Chrome OS Was a Proof of Concept That Windows and macOS Ignored
Google’s Chromebook thesis from 2011 - that a browser is the operating system - was widely mocked at launch and quietly vindicated over the following decade. Education markets adopted it aggressively, and the pandemic pushed mainstream users toward browser-first habits in ways that stuck. The irony is that Chrome OS itself didn’t win. The idea of Chrome OS did, and now it’s running inside Windows and macOS as a behavior pattern rather than a product.

Microsoft’s response has been to bolt web capabilities onto Windows rather than rethink what Windows needs to be. PWA (Progressive Web App) support in Edge exists, works reasonably well, and is almost entirely invisible to users who might benefit from it. Apple has treated PWAs on the desktop with what can generously be described as controlled neglect - pulling features, restoring them under regulatory pressure, then doing the minimum required to avoid antitrust scrutiny.
The Part Nobody Wants to Say Out Loud
If your entire workflow runs in a browser, you don’t need a $1,200 operating system license ecology. You need a fast processor, a good display, and a browser that doesn’t eat 14GB of RAM. The hardware still matters; the software layer underneath it matters less every year.
This doesn’t mean Windows or macOS are disappearing - gaming, professional audio, video production, and certain engineering workflows still have deep native dependencies that aren’t going anywhere soon. But the center of gravity has shifted, and the OS vendors are responding with lock-in strategies (tighter hardware integration, AI features gated to native apps, platform-exclusive subscriptions) rather than genuine value.
Whether those strategies hold is the more interesting question - and honestly, it’s not obvious they will.